
Privacy Policy – Rovamavel
Effective date: September 12, 2025
Welcome to Rovamavel, your premier destination for high-quality, innovative toys that inspire creativity and learning. We respect your privacy and are committed to safeguarding personal information. This Privacy Policy explains in clear, detailed terms how we collect, use, disclose, store, and protect your data when you visit our website, make a purchase, contact our support team, or otherwise interact with us.
Company & Contact
Rovamavel
Address: 2601 Grouse Valley Rd, Decorah, Iowa
Hotline: (563) 382-2181
Email: [email protected]
Website: rovamavel.com
1) Scope and Acceptance
This Policy applies to visitors and customers who access or use our website and related services, including browsing product pages, placing orders, writing reviews, subscribing to newsletters, or contacting customer support. By using our website, you acknowledge that you have read and understood this Policy. If you do not agree, please discontinue use of our services.
2) What Information We Collect
a) Information you provide directly
- Identity and contact details: name, email address, phone number, billing and shipping address.
- Account details: username, password (stored in hashed form), profile preferences.
- Order information: products purchased, quantities, price, order notes, gift messages.
- Payment information: cardholder name and transaction details processed by secure payment gateways (we do not store full card numbers or CVV).
- Communications: inquiries via email or forms, product reviews, feedback, attachments you choose to upload.
b) Information collected automatically
- Device and usage data: IP address, browser type, operating system, device identifiers, language, referring pages, pages viewed, time on site, clickstream data, error logs.
- Approximate location derived from IP address for fraud prevention and localization (e.g., currency display).
c) Cookies and similar technologies
We use cookies, pixels, and local storage to remember your preferences, maintain your cart, analyze traffic, and personalize content. Categories include:
- Strictly necessary: essential for core features like checkout, account login, and security.
- Functional: remember preferences (language, region) and enhance usability.
- Performance/analytics: help us understand how visitors use the site to improve experience and reliability.
- Marketing/advertising: deliver relevant offers and measure campaign performance (only where permitted by law and your settings).
3) How We Use Your Information
- Order processing & delivery: fulfill purchases, arrange shipment, provide order updates, handle returns and warranties.
- Account & customer support: create/manage your account, authenticate access, respond to inquiries, and provide assistance.
- Personalization: show relevant products, recommendations, and saved cart items.
- Communications: send service emails (order confirmations, shipping notifications) and, with your consent, marketing messages you can unsubscribe from at any time.
- Analytics & improvements: monitor performance, fix bugs, enhance security, and optimize our product catalog and website.
- Fraud prevention & security: detect and prevent fraudulent transactions, abuse, or violations of our terms.
- Legal compliance: maintain records for accounting, taxation, and regulatory obligations.
4) Legal Bases for Processing (where applicable)
Depending on your location, we rely on the following legal grounds: contractual necessity (to fulfill your order), consent (e.g., marketing cookies/emails), legitimate interests (e.g., site security, service improvement), and legal obligations (e.g., tax laws).
5) How We Share Information
We do not sell your personal information. We may share limited data with:
- Service providers: payment processors, shipping carriers, email/CRM tools, cloud hosting, analytics and anti-fraud services—bound by confidentiality and data protection terms.
- Business transfers: in a reorganization, merger, or acquisition, your data may be transferred under appropriate safeguards.
- Legal requirements: to comply with applicable law, court orders, or lawful requests from authorities.
6) Data Retention
We keep personal data only as long as necessary for the purposes described above or as required by law. Examples include keeping order records for statutory periods and retaining support communications for quality assurance. When retention is no longer necessary, data is deleted or anonymized.
7) Your Privacy Choices and Rights
Your rights may include:
- Access: request a copy of personal data we hold about you.
- Rectification: correct inaccurate or incomplete information.
- Deletion: request erasure in certain circumstances.
- Restriction/objection: limit or object to certain processing activities.
- Portability: receive your data in a structured, commonly used format.
- Withdraw consent: for activities based on consent (e.g., marketing emails).
To exercise your rights, contact us at [email protected]. We may need to verify your identity before fulfilling your request.
8) Managing Cookies
You can manage cookies via your browser settings (e.g., block, delete, or limit third-party cookies). Note that disabling essential cookies may impact site functionality, including login and checkout.
9) Children’s Privacy
Our products are for children, but our website and purchase process are directed to parents/guardians. We do not knowingly collect personal information from children without parental consent. If you believe a child has provided personal data to us, please contact us so we can delete it promptly.
10) Security Measures
We use administrative, technical, and physical safeguards to protect data, including HTTPS/SSL encryption in transit, access controls, least-privilege practices, and regular updates/monitoring. While we strive for strong protection, no method of transmission or storage is completely secure.
11) International Data Transfers
If data is processed outside your region, we implement safeguards consistent with applicable law (for example, contractual clauses or equivalent mechanisms) to protect your information.
12) Do Not Track & Preference Signals
Some browsers offer “Do Not Track” or similar signals. There is no uniform standard for responding to these signals; we will update this Policy if a consensus standard emerges and we adopt it.
13) Links to Other Websites
Our website may include links to third-party sites. We are not responsible for their content or privacy practices. We encourage you to review the privacy policies of any external sites you visit.
14) Changes to This Policy
We may update this Privacy Policy from time to time to reflect legal, technical, or business developments. The “Last updated” date at the top indicates the most recent revision. For material changes, we may provide additional notice (e.g., banner notice or email, where appropriate).
15) How to Contact Us
If you have questions about this Privacy Policy, your data, or your rights, contact us using the details below:
Rovamavel
Address: 2601 Grouse Valley Rd, Decorah, Iowa
Hotline: (563) 382-2181
Email: [email protected]
Website: rovamavel.com
16) Optional: Cookie Overview
Below is a high-level overview of the key cookies/technologies we may use. Specific names and durations can vary by browser and updates to our platform.
- Essential session cookies: maintain session state, cart contents, and authentication; expire when you close your browser.
- Preference cookies: remember language, currency, and region; typical duration from 1 month to 1 year.
- Analytics cookies/pixels: measure visits, engagement, and performance; durations vary (e.g., 24 hours to 2 years).
- Marketing cookies: personalize offers and measure ad effectiveness; durations vary by provider and consent settings.
17) California and GDPR Disclosures (where applicable)
If California or EU/UK laws apply to you, you may have additional rights such as knowledge of categories of personal information collected and disclosed, the right to opt out of certain sharing, and the right to lodge a complaint with a supervisory authority. To exercise these, contact [email protected]. We will not discriminate against you for exercising your legal rights.

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